Saturday, September 6, 2008
Getting Inside the Newsmaking Loop
Military minds speak of getting inside the decision-making loop of the adversary: to know it, anticipate it and possibly disrupt it. The accelerating news cycle enables newsmakers to do the same. Here's what I mean:
Andy Stone is the capable press secretary for Rep. Jerry McNerney, D-Calif. He pitched me persistently, but appropriately, about doing a story on a Sept 6 congressional hearing that Rep. McNerney had requested in Stockton. He convinced me, though the story I did played up the politics of the event, http://www.mcclatchydc.com/257/story/51871.html
I filed the story at about 2 pm Sept. 5, for use in the Sept. 6 Bee newspapers. The McClatchy DC bureau posted it on the bureau's web site about 3 pm Sept. 5. Within an hour, Andy had called me to comment on the story. And all of this, mind you, is happening a day before the story appears in the actual, you know, newspaper. In at least one other recent occasion, a similar thing happened in which the real-timer commenter alerted me to a mistake in the Web version that I was then able to correct for the print version.